NeoMagic Corporation was incorporated in May 1993. We quickly built our market reputation by supplying embedded DRAM technology and development tools to the world’s leading brands such as IBM, Dell, Sony, and others. and captured over 70% of notebook market with highly integrated semiconductors & software.

NeoMagic designs and delivers consumer electronic device solutions with semiconductors and software for video, television, imaging, graphics, and audio. We provide low-cost, innovative chip technology for tomorrow’s entertainment and communication needs. Our Applications Processors are sold under the “MiMagic” brand name with a focus on enabling high-performance processor within a low power consumption environment.

NeoMagic demonstrated one of the first solutions used for H.264 video decoding for cell phones and is developing and delivering solutions for audio/video processing of mobile standards, including ISDB-T, T-DMB, and DVB-H. For its complete system solution, NeoMagic delivers a suite of middleware and sample applications for imaging, video, and audio functionality, and provides multiple operating system ports with customized drivers for the MiMagic product family.

NeoMagic has a strong patent portfolio history that covers NeoMagic’s proprietary array processing and other technology.NeoMagic continues to build on its strong history of innovation with its commitment to research and development with contributions to cutting-edge technologies.

In October 2012, NeoMagic began executing its long-term strategy to increase revenue and safeguard against economic uncertainties through diversification with the acquisition of MercadoMagico.com, an e-commerce company. In  2023, NeoMagic acquired Advanced Microwave, a recognized leader in the design, manufacturing, and marketing of electronic components, subsystems mixers, amplifiers, and converters for the commercial and military marketplace.

Today, NeoMagic is a dynamic company dedicated to acquiring and growing small and mid-sized businesses with strategic capabilities and long-term revenue growth.